What slogan did YouTube adopt during its early Google-owned era?

YouTube adopted the slogan “Broadcast Yourself” during its early Google-owned era.

Google announced its acquisition of YouTube in October 2006, and the deal was completed in November for $1.65 billion in Google stock. Around this period, YouTube used “Broadcast Yourself” to express its central promise: ordinary users could publish videos and reach an audience directly.

The slogan matched YouTube’s shift from a small startup into a mass video platform. Instead of presenting the site mainly as a collection of clips, the phrase emphasized creators, personal channels, and the idea that anyone could operate a kind of personal broadcasting station.

The wording is often confused with YouTube’s earlier phrase, “Tune In, Hook Up,” associated with its original dating-site concept. “Broadcast Yourself” became the better-known slogan during the platform’s rapid expansion and remained closely associated with YouTube for years.