What share of Partner Program ad revenue does YouTube typically take?

YouTube typically takes 45 percent of Partner Program ad revenue.

The YouTube Partner Program launched in May 2007, using Google AdSense to let eligible uploaders share advertising income generated by their videos. In the standard long-form video arrangement, the remaining 55 percent goes to the participating creator.

This is a revenue split, not a promise that every video will earn money. Ads may not appear on every eligible view, and a video can lose monetization if it violates advertiser-friendly content rules or copyright policies. YouTube may also place ads on some non-partner videos without sharing that revenue with the uploader.

A common mix-up is reversing the two percentages: 55 percent is generally the creator's share, while 45 percent is YouTube's typical share. Other YouTube income streams, including memberships, Super Chat, merchandise, and Shorts advertising, use different payment systems and should not automatically be treated as using this exact split.