What shape is the central symbol in the Target logo?

The central symbol in the Target logo is a bullseye.

Target introduced its red-and-white bullseye logo when the retail company began operating in 1962. The design uses concentric circles: a red outer ring, a white band, and a red centre. Its resemblance to an archery target makes the name and symbol reinforce each other immediately.

The logo was created by Target’s first art director, Stewart K. Widdess. According to the company’s account, he developed the mark as a visual expression of the name and wanted an image that could work even without the word Target beside it.

The bullseye is sometimes described as a target, which is correct in ordinary language, but “bullseye” is the brand’s established nickname for the symbol. Target has changed the wordmark and surrounding presentation over time, while retaining the basic red-and-white circular mark as its core identity.