What rum brand was co-owned by Bruno Mars by 2020?

The rum brand co-owned by Bruno Mars by 2020 was SelvaRey Rum.

SelvaRey is a premium rum brand founded around rum produced in Pesé, Panama. Bruno Mars became a co-owner and helped shape the brand’s public identity, including its packaging and the concept of “Tropical Luxury Wherever You Are.” The name is loosely translated from Spanish as “King of the Jungle.”

The brand’s range includes White, Chocolate, Coconut and Owner’s Reserve rums. Its products are made from sugarcane-based spirits aged in American oak barrels, with Master Blender Francisco “Don Pancho” Fernandez associated with the production. SelvaRey’s Owner’s Reserve uses older rums blended from selected casks.

People sometimes confuse Mars’s role with a one-off celebrity endorsement. He was presented as an owner and brand collaborator, not merely a spokesperson. By late 2020, the brand had also expanded its partnership circle, but SelvaRey remained the rum company linked to Mars.