What record label was founded by Frank Sinatra in 1960?

Frank Sinatra founded Reprise Records in 1960. He created the label after becoming dissatisfied with Capitol Records and wanting greater artistic and business control over his recordings.

Reprise's founding idea was unusually creator-friendly for its time: artists were promised substantial creative freedom and, in some cases, eventual ownership of their recordings and publishing rights. Sinatra served as the label's central figure and recruited fellow entertainers including Dean Martin and Sammy Davis Jr. The label's first Sinatra album was Ring-a-Ding-Ding!, released in 1961.

Warner Bros. purchased Reprise in 1963 as part of a broader business arrangement with Sinatra, although he retained a financial interest for a period. Under Warner leadership, the label expanded beyond traditional pop into rock and signed or distributed important artists such as Jimi Hendrix, the Kinks, Joni Mitchell, and Neil Young. Reprise is now part of Warner Music Group. RCA Victor, Columbia, and Capitol were major labels, but none was founded by Sinatra in 1960.