What production company did Tom Brady launch in March 2020?

Tom Brady launched the production company 199 Productions in March 2020.

Brady announced the company on March 9, 2020, describing it as a global, multi-platform operation intended to develop documentaries, feature films, and television projects. The name was a direct reference to his selection as the 199th pick in the 2000 NFL Draft.

Its first announced project was Unseen Football, developed with Anthony and Joe Russo’s AGBO and filmmaker Gotham Chopra. The venture extended Brady’s public career beyond football into documentary storytelling and entertainment production.

The company name is often mistaken for a reference to his jersey number, but Brady’s famous NFL number was 12. The number 199 instead recalls his draft position—an overlooked selection that became central to his underdog image.