What Pinterest feature provides suggestions to narrow down searches?

Guided Search provided Pinterest users with suggestions that helped narrow and refine their searches.

Pinterest introduced Guided Search in 2014, initially for its mobile apps. Instead of requiring users to describe exactly what they wanted, the feature offered related terms and visual “guides” that could be added to a query. Someone searching for “Vespa,” for example, might be prompted with refinements such as “vintage,” “scooters,” or “helmets.” Tapping those suggestions helped users explore a more focused set of pins.

The feature suited Pinterest’s unusual position between a search engine and a visual discovery platform. Traditional search is often designed to retrieve a known answer, while Pinterest also aims to help people discover ideas they did not know how to name. Guided Search reduced typing—particularly useful on phones—and encouraged users to move from broad concepts to specific styles, products, recipes, or projects.

Visual Search is a different Pinterest feature. It analyzes an image or part of an image to find visually similar content. Autocomplete may also suggest typed phrases, but the named Pinterest feature associated with guided query refinement is Guided Search.