What paid creator feature on Twitter was renamed Subscriptions in 2023?

Twitter’s paid creator feature Super Follows was renamed Subscriptions in 2023.

Super Follows launched in 2021 as a monetization option for eligible accounts. Creators could charge followers a recurring monthly fee in exchange for exclusive posts and other subscriber-only material. The original name emphasized the relationship between a creator and especially committed followers.

In 2023, Twitter rebranded the feature simply as subscriptions. The renamed system allowed creators to publish exclusive long-form posts and videos for paying subscribers, broadening its presentation beyond the earlier idea of premium tweets. The change also positioned Twitter more directly against newsletter and membership platforms such as Substack.

This feature is easy to confuse with Twitter Blue, later called X Premium, which is a subscription users buy from the platform for premium account features. It is also different from Tip Jar, where users send optional payments, and Ticketed Spaces, which charged for entry to particular live audio rooms. Super Follows became the foundation for the creator-subscription system that continued under Twitter’s later X branding.