What is the username of the account that posted the most-liked Instagram image (the egg)?

The account that posted the famous egg image is world_record_egg.

The account was created on January 4, 2019, specifically to challenge Instagram’s then-record holder, Kylie Jenner. Its first post was a simple photograph of a brown egg on a plain white background, accompanied by a request to make it Instagram’s most-liked post.

The campaign succeeded rapidly: the egg passed Jenner’s record of roughly 18 million likes in January 2019. Its creator was later identified as British advertising creative Chris Godfrey, working with Alissa Khan-Whelan and CJ Brown. The image itself had originally been photographed by Serghei Platanov and uploaded to Shutterstock in 2015.

A common mix-up is assuming the egg remains Instagram’s all-time leader. Lionel Messi’s 2022 World Cup celebration post surpassed it in December 2022, so the egg is now remembered as a former record-holder. The account name, however, remains the same: world_record_egg.