White is the traditional New Year's Eve clothing color worn by many celebrants in Brazil.
The custom is especially visible at Réveillon celebrations on beaches, including Copacabana Beach in Rio de Janeiro. White is commonly associated with peace, renewal, and good wishes for the year ahead.
Brazilian New Year's customs also reflect Afro-Brazilian religious traditions. Some people make offerings to Iemanjá, a sea-associated figure honored in Candomblé and Umbanda, and may participate in rituals involving the ocean.
White clothing is a widespread tradition, not an absolute rule. Other colors can carry symbolic meanings for individual celebrants, and local customs vary. Fireworks, music, dancing, and jumping seven waves are among the other practices associated with Brazilian Réveillon celebrations.