The traditional female sponsor at a quinceañera is called a madrina.
A madrina may help the family obtain or pay for elements of the celebration. Depending on local custom, sponsors can contribute clothing, jewelry, decorations, the cake, or other important items. The role reflects the wider community of relatives and friends supporting the celebrant.
Madrina means “godmother” or “female sponsor,” but the person does not necessarily have to be the celebrant’s baptismal godmother. Families may choose several madrinas, sometimes pairing them with padrinos, the corresponding male sponsors.
The role differs from that of a dama. A dama is traditionally a female member of the court of honor, while a madrina has a sponsorship or support role. A person can potentially be both, but the titles describe different functions.