White is the traditional clothing color worn by many people during Brazil’s Réveillon celebrations.
Réveillon is the Portuguese term commonly used for New Year’s Eve celebrations in Brazil. Wearing white is especially prominent at beach gatherings, where large crowds assemble for music, fireworks, and midnight rituals.
White is associated with peace and renewal, making it a fitting choice for the transition into a new year. In Rio de Janeiro, the celebration at Copacabana Beach is particularly famous for its white-clad crowds and fireworks over the Atlantic.
Not every Brazilian celebrant follows the same dress custom, and other colors can carry personal or spiritual meanings. White is therefore the characteristic traditional color, rather than a compulsory national dress code.