The Taylor Swift song at the center of the annual August trend is “august.” Its lowercase styling matches the title used on Folklore and in the song’s official listings.
The track became a recurring seasonal favorite because its story evokes a temporary summer relationship and its title names the month when listeners revisit it. Every August, fans post the song, quote its lyrics, and use it in nostalgic photo and video edits. This pattern has given the track a cultural life beyond its original album release.
“august” is often mentioned alongside “cardigan” and “betty” because all three songs are linked to Folklore’s fictional teenage love triangle. However, the annual month-based trend specifically centers on “august,” not the other two songs. The title is also sometimes written with a capital A in casual references, but the official stylization is lowercase.