What is the title of Mad Men's season 4 premiere?

The title of Mad Men’s season 4 premiere is “Public Relations.”

The episode is the series’ 40th overall and originally aired on AMC on July 25, 2010. It was written by series creator Matthew Weiner and directed by Phil Abraham. The story jumps ahead to November 1964, roughly a year after Sterling Cooper Draper Pryce was established.

The title reflects the agency’s need to improve its public image and attract new business. Don Draper gives an unhelpful trade-magazine interview, while Peggy Olson attempts an attention-grabbing stunt to win back a disgruntled client. Don’s divorce and changing personal life also shape the episode.

A common mix-up is “Tomorrowland,” which is not the premiere: it is the fourth season’s finale and 52nd episode overall. “Public Relations” also differs from “Out of Town,” the season 3 premiere.