The New Year's Eve ball-drop location at One Times Square is Times Square in New York City.
Times Square is a major commercial and entertainment intersection in Midtown Manhattan. Its name comes from The New York Times, which moved its headquarters to the newly built Times Building in 1904. The surrounding area was then known as Longacre Square and was renamed Times Square after the newspaper's move.
The first Times Square Ball drop took place in 1907, after a fireworks display was prohibited at the Times Building. The ball-drop tradition became a recurring New Year's event and eventually grew into one of the world's most widely recognized countdown celebrations.
Times Square is sometimes confused with One Times Square, the individual building from which the ball descends. The square is the public location and district, while One Times Square is the landmark building at its center. That distinction explains why both names appear in descriptions of the ceremony.