What is the official English slogan of the Pokémon franchise?

“Gotta Catch 'Em All” is the official English slogan of the Pokémon franchise.

The phrase emphasizes the collection goal at the heart of the early games: players are encouraged to encounter, capture and trade Pokémon to complete their Pokédex. It became strongly associated with the English-language marketing campaign and the first English anime theme song, performed by Jason Paige.

The slogan is not the exact English translation of every Japanese Pokémon tagline. The Japanese phrase “Pokémon GET da ze!” conveys the idea of getting Pokémon, while “Gotta Catch 'Em All” was created for English-language promotion and became the recognizable international slogan.

The wording is sometimes written with different capitalization or punctuation, including “Gotta Catch ’Em All!” The core phrase remains the same. It should also be distinguished from “I wanna be the very best,” a lyric from the English theme song rather than the franchise’s official slogan.