What is the official company name behind the Pokémon brand?

The official company name behind the Pokémon brand is The Pokémon Company.

The company manages and coordinates Pokémon-related business across video games, trading cards, animation, merchandise, licensing, and other products. It was established in 1998 as Pokémon Center Company and was renamed The Pokémon Company in 2000.

The organization is jointly associated with Nintendo, Game Freak, and Creatures. This structure reflects Pokémon's unusual history: Game Freak developed the original games, Creatures became involved in character and card development, and Nintendo published and supported the games.

The Pokémon Company is not the same thing as Game Freak. Game Freak remains the principal developer of the main series role-playing games, while The Pokémon Company oversees the broader brand and coordinates its many commercial and creative branches.

The company's Japanese headquarters are in Tokyo. Regional subsidiaries and offices support international publishing, licensing, marketing, and events. This coordinated model helped Pokémon expand from a Game Boy game into a long-running multimedia franchise.