What is the name of WhatsApp's business version?

The name of WhatsApp's business version is WhatsApp Business.

WhatsApp Business is a separate product designed for companies that communicate with customers through WhatsApp. It launched in January 2018, initially focusing on small businesses that needed a recognizable business profile, automated greetings, away messages, quick replies, and simple customer communication tools.

The name can be confusing because WhatsApp also offers a larger-business product. The WhatsApp Business Platform, formerly associated with the WhatsApp Business API, is intended for organizations that need integrations, chatbots, multiple agents, customer-service workflows, or large-scale messaging. It is not the same thing as the standard WhatsApp Business app.

WhatsApp Business can communicate with people using the regular WhatsApp app, so customers do not need a separate consumer account. Businesses may display details such as their address, website, category, and opening hours. The product grew from a messaging app into a tool for support, commerce, notifications, and customer engagement.