73 Questions is Vogue’s video interview series in which celebrities answer rapid-fire questions while moving through a personal or professional space.
The series began in 2014 and became one of Vogue’s most recognizable digital formats. Episodes typically use a continuous or carefully edited walk-through, with the subject responding to questions about work, preferences, memories, personality, and everyday life.
The format helped Vogue extend its brand beyond the printed magazine and reach online audiences through short-form video. Its informal setting contrasts with the highly produced fashion photography traditionally associated with Vogue.
73 Questions is sometimes mixed up with Vogue’s Life in Looks videos, in which a subject discusses important outfits from their career. The number in the title is the defining feature of this interview format, although individual episodes may vary in pacing and presentation.