The Russian New Year's gift-bringer who traditionally accompanies Snegurochka is Ded Moroz.
Ded Moroz means “Grandfather Frost” in Russian. In modern Russian celebrations, he is a central New Year's figure who gives presents to children, usually with his granddaughter Snegurochka, the Snow Maiden. Their arrival is associated with the New Year rather than primarily with Christmas.
Ded Moroz is commonly depicted wearing a long fur-trimmed coat in colors such as blue, white, or red. His appearance and role differ from those of Santa Claus, although international media often compare the two figures because both bring gifts.
Soviet-era public celebrations helped establish New Year's festivities as a major secular holiday. After the Soviet period, Christmas customs also became more visible in Russia, but Ded Moroz remains strongly connected with New Year's trees, public performances, and family gift-giving.