What is the name of the Pinterest browser button for saving web content?

The Pinterest browser button for saving web content is called the Save button. It lets users save an image or webpage they discover outside Pinterest directly to one of their Pinterest boards.

Pinterest originally called this feature the “Pin It” button. In 2016, the company renamed it “Save” as it expanded internationally and wanted the action to be clearer to people unfamiliar with Pinterest’s pinning terminology. The button could be added to a browser’s bookmark bar or embedded on a website.

A common mix-up is Pinterest Lens, which is a visual-search tool that identifies objects in images and finds visually similar content. The Share button sends content to other people or apps; it does not specifically save content to a Pinterest board. “Pin It button” describes the older name, but “Save button” is the current canonical name used by Pinterest.