What is the name of the New York City building from which the Times Square Ball descends?

One Times Square is the New York City building from which the Times Square Ball descends.

The building stands at the intersection of Broadway and Seventh Avenue in Manhattan. It was built as the headquarters of The New York Times and opened in 1904, helping give the surrounding area its enduring name, Times Square.

The first ball drop occurred there in 1907 after the newspaper used the building's rooftop to stage a New Year's Eve spectacle. The ball is lowered along a flagpole near the building's roof, making One Times Square the physical home of the tradition even when the building's tenants and exterior advertising change.

One Times Square is sometimes confused with the broader district or with nearby skyscrapers. Times Square is the public location and neighborhood; One Times Square is the specific building associated with the descent. The structure has undergone major renovations and carries extensive digital advertising, but its role in the annual countdown remains instantly recognizable.