What is the name of the New Year's Eve parade held annually in Pasadena, California?

The annual New Year's Day parade in Pasadena is the Tournament of Roses Parade.

Often called the Rose Parade, it is organized by the Pasadena Tournament of Roses Association and takes place on January 1, or on January 2 when January 1 falls on a Sunday. Although it follows New Year’s Eve, it is one of the best-known events in the holiday period and is traditionally watched as part of New Year celebrations in the United States.

The parade began in 1890, when Pasadena civic leaders promoted the city’s mild winter climate with a procession featuring flowers, decorated vehicles, and athletic competitions. Floral decoration remains its defining feature: parade floats must be covered with natural materials such as flowers, seeds, leaves, and bark.

The event is also linked to college football. Since 1902, the Rose Bowl football game has generally been played in Pasadena around the same holiday period, though the game and parade are separate events. A common mix-up is calling the parade the Rose Bowl; the official parade name is Tournament of Roses Parade.