What is the name of the New Year's Eve celebration in Times Square that attracts the world's most famous ball drop?

The New Year's Eve celebration in Times Square is commonly called New Year's Eve in Times Square.

It is the annual public celebration surrounding the descent of the Times Square Ball at midnight in New York City. The event includes musical performances, confetti, speeches, and a large crowd gathered around Broadway and Seventh Avenue. Its official event branding may vary, but “New Year's Eve in Times Square” is the standard descriptive name.

The tradition began with The New York Times's celebration of its new headquarters in 1904. Fireworks marked the first event, but a ball was introduced in 1907 after fireworks were restricted. The ball was inspired by maritime time balls, which were lowered to signal a precise time.

The celebration is sometimes incorrectly described as a Broadway show or a Central Park event. Broadway is part of the surrounding street layout, while Central Park is elsewhere in Manhattan. The landmark feature is the ball drop at One Times Square, whose tower has remained central to the tradition.