One Times Square is the New York City venue from which the famous New Year's Eve ball descends.
The building stands at the southern end of Times Square in Manhattan. It was constructed for The New York Times and opened in 1904; the newspaper's move there helped give the surrounding area its name. The first Times Square New Year's celebration took place in 1904, while the first ball descent followed in 1907.
The building later became heavily covered with advertising signs and electronic billboards, making it an especially recognizable part of the city skyline. The ball is mounted near its roof and lowered along the flagpole during the final minute of the year.
One Times Square is sometimes casually called “Times Square,” but the names refer to different things: the building is One Times Square, while Times Square is the surrounding commercial district and public space. The neighboring square was previously known as Longacre Square.