What is the name of the New Year's Eve ball-drop site in New York City?

Times Square is the New Year's Eve ball-drop site in New York City.

The celebration takes place around One Times Square, the triangular Midtown Manhattan area where Broadway, Seventh Avenue, and 42nd Street meet. The location became associated with New Year's Eve after The New York Times held a major celebration there in 1904 and introduced the ball drop in 1907.

Times Square was originally called Longacre Square. It was renamed in 1904 after The New York Times moved its headquarters to the Times Building, now known as One Times Square. The newspaper later moved elsewhere, but the name and public tradition remained.

Millions of viewers around the world watch the event through television and online broadcasts, while hundreds of thousands may gather in the surrounding streets in a typical year. Security rules, crowd access, and event arrangements can change, so attendance and operational details are not fixed parts of the tradition.