Times Square is the New Year's Eve ball-drop site at the intersection of Broadway and Seventh Avenue in Manhattan.
The square occupies a major Midtown Manhattan crossroads and is the setting for New York City's annual midnight celebration. Large crowds gather behind barriers as the illuminated ball descends from One Times Square, followed by confetti, music, and a new year announced at midnight.
Times Square was previously known as Longacre Square. It was renamed in 1904 after The New York Times moved its headquarters to the Times Building, now One Times Square. The newspaper's move helped establish the neighborhood as a major public and entertainment center.
The ball drop is often casually described as taking place at “the Times Tower,” but the modern landmark is generally called One Times Square. Times Square is also a commercial district famous for electronic billboards, theaters, and pedestrian crowds. The New Year's event is one part of its much broader identity as a major Manhattan destination.