What is the name of the NBC logo’s colorful peacock?

The colorful bird in the NBC logo is called the NBC Peacock.

NBC introduced the peacock image in 1956 to promote the network’s expanding color television service. Its brightly colored feathers were designed to suggest the vividness of color broadcasts and to encourage viewers with color television sets to watch NBC programming.

The original design had a more elaborate, fan-like appearance, while later versions simplified the bird into the familiar modern mark. The peacock usually has six colored feathers, commonly shown in yellow, orange, red, purple, blue and green, although exact treatments have varied.

The emblem is often confused with a generic rainbow bird, but NBC’s official identity is specifically a peacock. NBC also uses the six-feather arrangement as a link to its television heritage and the network’s long association with broadcast innovation.