The London Eye is the landmark beside the River Thames associated with London's midnight New Year's Eve fireworks.
London's modern public fireworks celebration is staged around the Thames, with the London Eye serving as a central visual point. Fireworks are launched from barges on the river and from nearby locations, creating a display visible from riverside areas and broadcast internationally. The event is organized by the Greater London Authority and requires controlled access to viewing zones.
The first large-scale London New Year's Eve fireworks display in its current era took place for the transition from 1999 to 2000. The celebration developed into an annual event, with ticketed central viewing areas introduced to manage large crowds.
The London Eye is often confused with Big Ben in descriptions of the countdown. Big Ben is the nickname commonly used for the Great Bell of the Palace of Westminster, while the London Eye is the giant observation wheel across the river. Both are prominent symbols in televised coverage, but the fireworks landmark is the Eye.