What is the name of the luxury hotel chain owned by Versace?

The luxury hotel brand associated with Versace is Palazzo Versace.

Palazzo Versace was conceived as a fashion-branded hospitality project, combining Versace’s signature styling with a luxury resort experience. The first property, Palazzo Versace Australia, opened on the Gold Coast in Queensland on 15 September 2000. Its design incorporated bold colours, elaborate decoration, Italianate interiors and the Medusa-inspired aesthetic associated with the fashion house.

A second property, Palazzo Versace Dubai, opened in Dubai in November 2015 after being developed on the foreshore of Dubai Creek. It contains hotel rooms, suites, residences, restaurants and bars, and extended the brand’s hospitality concept into the Middle East. A proposed Macau project has also been associated with the Palazzo Versace name.

The wording “owned by Versace” can cause confusion. Palazzo Versace is a Versace-branded hotel venture, but the fashion company did not necessarily own every property. The Australian hotel was sold in 2012, and the Dubai resort has had separate ownership and financial arrangements. Thus, Palazzo Versace is the canonical name of the hotel brand, while ownership has varied by location and over time.