London's New Year's Eve fireworks are staged around the London Eye on the River Thames.
The London Eye is a giant observation wheel on the South Bank, opposite the Palace of Westminster. Since the early twenty-first century, London's main public fireworks display has used the wheel and the surrounding riverfront as its visual center, with fireworks launched from barges and nearby structures.
The event is closely associated with the clock tower commonly called Big Ben, whose midnight chimes help mark the change of year. Big Ben is the bell inside the Elizabeth Tower, not the tower's official name, while the London Eye is the landmark around which the fireworks are arranged.
Crowds gather along the Thames and in designated viewing areas, while millions more watch broadcasts. The exact format, access rules, and scale can change from year to year, but the London Eye remains the signature landmark of the display.