What is the name of the Japanese retail group that operates Muji?

Ryohin Keikaku is the Japanese retail group that operates Muji.

Muji began in Japan in 1980 as a private-label brand created for the Seiyu supermarket chain. Its name is commonly translated as “no-brand quality goods,” reflecting a design philosophy focused on simplicity, functional products and restrained packaging rather than prominent branding.

Ryohin Keikaku became an independent company in 1989 and developed Muji into a global retailer. Its merchandise includes household goods, furniture, stationery, clothing and food, all presented through a consistent minimalist visual identity.

Muji is often mistaken for a company name itself, but Muji is the consumer-facing brand while Ryohin Keikaku is the corporate operator. The group’s international expansion made the brand recognizable far beyond Japan, including in Europe, North America and Asia.