What is the name of the hotel chain owned by Cristiano Ronaldo?

The hotel chain associated with Cristiano Ronaldo is called Pestana CR7. It was created through a partnership between Ronaldo and Portugal’s Pestana Hotel Group, combining the hotel company’s expertise with Ronaldo’s CR7 brand.

The partnership was announced in 2015, and the first Pestana CR7 hotel opened in Funchal, Madeira, Ronaldo’s birthplace. A Lisbon property followed, with later hotels opening in cities including Madrid, New York and Marrakech. The locations are marketed as lifestyle hotels with contemporary interiors and football-inspired touches.

“CR7” is Ronaldo’s widely recognized personal brand: “CR” comes from his initials, while “7” is the shirt number he wore for Portugal and several of his clubs. The name is therefore not simply “CR7 Hotels” or “Ronaldo Hotels.” Pestana is an essential part of the official brand name because the project is a joint venture rather than a hotel chain operated solely by Ronaldo.

The business is one part of Ronaldo’s wider commercial portfolio, which has also included clothing, fragrances, gyms, restaurants and health-related ventures.