The Greek key pattern used in Versace designs is called a meander. Versace also uses the brand-specific name Greca for its signature version of the motif.
A meander is a continuous line arranged in a repeated geometric border, usually with right-angle turns. Its name is linked to the winding Maeander River in Asia Minor, now in Turkey. The pattern became especially prominent in ancient Greek decorative art, appearing on pottery, architectural friezes, mosaics, and textiles.
“Greek key” and “Greek fret” are common modern names for the same general design, so they are not entirely different patterns. In art-history terminology, however, meander is the precise canonical term. Versace pairs the motif with other house signatures, especially the Medusa emblem.
The design predates the fashion house by thousands of years. Its strong repetition, symmetry, and clear border shape made it useful in ancient decoration and later in neoclassical design, while Versace reworked it into a recognizable luxury-brand code.