The Peach Drop is the giant illuminated peach used in Atlanta's New Year's Eve celebration.
Atlanta's Peach Drop takes place in the city of Atlanta, Georgia, whose nickname and state identity are strongly associated with peaches. The object is lowered at midnight as part of a public celebration featuring music and entertainment. The event has traditionally been held in or around downtown Atlanta, although locations and operating arrangements have changed over time.
The Peach Drop began in 1989 and became a regional New Year's landmark. Its symbolism is deliberately local: the peach is Georgia's official state fruit and appears throughout the state's cultural branding. The prop is much smaller than New York's Times Square Ball, but it follows the same basic countdown idea.
The Peach Drop should not be confused with Atlanta's annual peach-themed festivals or with a literal fruit. It is a purpose-built illuminated object used for the midnight ceremony.