What is the name of the giant illuminated peach dropped in Atlanta on New Year's Eve?

Atlanta's giant illuminated New Year's Eve object is called the Peach Drop.

The event began in 1989, when Atlanta introduced a peach-shaped symbol for its midnight celebration. The peach reflects Georgia's nickname, the Peach State, and the object is lowered during a public countdown. The celebration has been staged in different downtown locations and has included live music, food, and fireworks or other entertainment depending on the year.

The Peach Drop is Atlanta's local counterpart to New York City's ball drop, but the two events use different symbols and have separate histories. The object is a constructed display rather than a real piece of fruit. Attendance, location, and production details can change, especially when organizers redesign the event or move it to a new site, while the peach remains the defining emblem.