The fashion designer who creates superhero costumes in The Incredibles is Edna Mode.
Edna is a celebrated designer who specializes in technologically advanced superhero suits. When Bob and Helen Parr prepare to return to superhero work after a fifteen-year absence, Edna helps create new costumes for Mr. Incredible, Elastigirl, and their children. Her designs are not merely fashionable: they stretch, resist damage, and accommodate powers such as invisibility.
Edna’s most famous design rule is her refusal to use capes. She explains that capes have caused several superhero deaths, citing incidents involving characters such as Dynaguy, Stratogale, and Thunderhead. The warning becomes especially memorable because Syndrome later dies after his cape is caught in a jet’s turbine.
Edna was created by writer-director Brad Bird, who also provides her voice. Her distinctive look and accent have prompted comparisons with fashion figures including Edith Head and Anna Wintour, although no single real person is confirmed as her definitive model. The character returned in Incredibles 2 and became one of Pixar’s most recognizable supporting figures.