What is the name of the company that manages the Pokémon brand?

The Pokémon Company manages the Pokémon brand. It coordinates the franchise’s licensing, marketing, merchandise, media, and many business activities across its worldwide markets.

The company was established in 1998 as Pokémon Center Company. It later adopted the name The Pokémon Company and became the central organization supporting the franchise’s cross-media expansion. Its work connects the video games with the trading card game, animation, films, retail products, and other projects.

The Pokémon Company is closely associated with Nintendo, Game Freak, and Creatures. These organizations have different roles: Game Freak develops many main-series games, Creatures has worked on game and card production, and Nintendo has published or supported Pokémon products.

Because Nintendo is one of Pokémon’s major corporate partners and rights holders, people sometimes call Nintendo the sole owner or manager of the brand. The specific company responsible for overall Pokémon brand management is The Pokémon Company.