What is the name of the company formed in 1998 to manage the Pokémon brand?

The Pokémon Company is the company formed in 1998 to manage the Pokémon brand.

It was originally established as Pokémon Center Co., Ltd. and later reorganized under the name The Pokémon Company. The organization coordinates major parts of the franchise, including licensing, merchandise, marketing, and brand management across Pokémon’s expanding media business.

The Pokémon Company is jointly connected to Nintendo, Game Freak, and Creatures, the companies most closely associated with the franchise’s ownership and development. Nintendo published the original games, Game Freak developed them, and Creatures contributed to the trading card game and other projects.

A frequent source of confusion is the date and name change. The organization began in 1998 as Pokémon Center Co., Ltd., while the name The Pokémon Company dates from its later restructuring in 2000. The Pokémon Company International manages operations outside Asia.