What is the name of the ball-drop location in New York City’s Times Square?

The Times Square ball drops from One Times Square in New York City.

One Times Square is the tower at the center of the annual celebration. The building was constructed as the headquarters of The New York Times and was originally known as the Times Building. The newspaper’s move there helped establish the name Times Square for the surrounding area.

The first ball drop took place in 1907, after the newspaper organized a New Year’s Eve celebration. The tradition continued even after The New York Times moved elsewhere, and One Times Square remained the visual and ceremonial focus of the countdown.

The building has undergone major changes in its advertising displays and interior use over time. The ball itself is mounted on a pole and lowered along the building’s exterior for the final minute before midnight. This location-specific detail distinguishes the Times Square ball from New Year’s celebrations that use fireworks, clocks, or public monuments instead.