What is the name of Starbucks’ customer loyalty program?

Starbucks Rewards is Starbucks’ customer loyalty program.

Members can earn benefits through eligible purchases made in participating Starbucks channels, with program rules and rewards determined by the company. The program is closely associated with Starbucks’ mobile app, which supports ordering, payment, account management, and reward tracking in supported markets.

Starbucks previously used the name My Starbucks Rewards before rebranding the program as Starbucks Rewards. That earlier name can cause confusion when reading older articles or seeing historical references. Starbucks Rewards is the program name, while Starbucks Card refers to the company’s stored-value payment cards used within the broader customer ecosystem.