Snapchat’s feature for discovering publisher content is called Discover. It was designed as a dedicated place to explore Stories from editorial teams, media companies, creators, and other content partners.
Snapchat introduced Discover on January 27, 2015. The launch included partnerships with publishers such as CNN, ESPN, Vice, Comedy Central, National Geographic, and Warner Music. Unlike ordinary friend-to-friend Snaps, Discover was built around professionally produced, mobile-first storytelling.
Early Discover editions refreshed every 24 hours and combined full-screen photos, video, long-form layouts, and advertising. The feature later expanded beyond traditional publishers to include creators, shows, and community content. Stories is a broader Snapchat format, while Spotlight focuses primarily on entertaining user-created videos, so neither is the canonical name for the publisher-content hub.