Snapchat’s AI-generated selfie feature is called Dreams. It uses selfies to create imaginative, AI-generated versions of a person in different identities, settings, and artistic styles.
Snap introduced Dreams in August 2023 as a generative-AI feature inside Memories. Users could begin with a set of selfies, allowing Snapchat to create a personalized model and generate themed image packs. Early examples included mermaids and renaissance-era royalty.
The feature is sometimes confused with My Selfie, which is Snapchat’s broader system for creating and managing AI-powered images of a user. Dreams is the named experience that turns those selfies into fantastical portraits. Snapchat has also expanded related AI features to include AI Snaps, Lenses, and generated images involving friends who have opted in.