Ralph Lauren’s vintage-inspired denim line is RRL, also known as Double RL.
Lauren founded RRL in 1993, naming it after the Double RL Ranch in Colorado that he shared with his wife, Ricky Lauren. The line draws heavily on the American West, ranch life, workwear, and military clothing rather than the polished preppy image most associated with Polo.
RRL is known for selvedge denim, rugged sportswear, vintage-style garments, and detailed finishing. Its designs often imitate the character of older clothing through faded washes, archival-inspired cuts, period graphics, and hardware. The goal is an authentic, worn-in appearance rather than a purely modern fashion look.
A common mistake is choosing Lauren Jeans or Polo Denim. Those names refer to other denim-related parts of the broader Ralph Lauren business. RLX, meanwhile, is associated primarily with performance and activewear. RRL is the specific heritage line rooted in vintage Americana.