What is the name of Pokémon’s official franchise management company?

The Pokémon Company is Pokémon’s official franchise management company.

The company manages licensing, marketing, merchandise, publishing, and other business activities connected with Pokémon. It was jointly established by Nintendo, Game Freak, and Creatures, the companies most closely associated with the franchise’s games and creative development.

The organization’s earlier corporate history can cause confusion. Pokémon Center Co., Ltd. was established in 1998, initially to operate Pokémon Center stores. It was reorganized and renamed The Pokémon Company in 2000, when its responsibilities expanded beyond retail operations.

The Pokémon Company is not the same as Game Freak, which develops the main role-playing games, or Creatures, which has worked on game and card-related production. Nintendo remains a major owner and publisher, but The Pokémon Company coordinates the broader franchise across media and markets.