What is the name of Pinterest's live shopping video feature launched in 2021?

Pinterest's live shopping video feature launched in 2021 was called Pinterest TV. Pinterest announced the feature in October 2021 as a series of live, original, and shoppable episodes hosted by creators on the platform.

Pinterest TV was designed to combine creator-led video with shopping. Hosts could demonstrate products, tag items, display prices and details, and offer product drops or limited-time discounts. Episodes focused on categories closely associated with Pinterest, including food, home, fashion, beauty, and do-it-yourself projects.

The first episodes began airing in the United States on November 8, 2021, with weekday programming on iOS and Android. Recordings were also made available for on-demand viewing, so users could revisit shows they missed. Pinterest TV can be confused with Pinterest's later Pinterest TV Studio app, which was introduced to help creators livestream, but the original 2021 feature itself was Pinterest TV.