What is the name of Pinterest's feature for buying products from a pin?

What is the name of Pinterest’s feature for buying products from a pin? The correct answer is Buyable Pins.

Pinterest introduced Buyable Pins in 2015 as a shopping feature that allowed users to purchase selected products without leaving the Pinterest app. A Buyable Pin displayed products that could be bought directly through Pinterest rather than merely linking to an external retailer.

When users selected a Buyable Pin, they could choose available variations such as size or color and complete checkout using supported payment methods. Shopify and Demandware were among the initial launch partners, and Pinterest stated that sellers could use the feature without Pinterest taking a percentage of purchases.

Shop the Look was a visual-shopping tool that helped users identify products within an image, but it was not the name of Pinterest’s direct-purchase feature. Idea Pins were a publishing format, while Pinterest Lens supported visual search.