Michael Kors's charitable campaign that donates meals through the World Food Programme is called Watch Hunger Stop. The initiative uses the brand's fashion and retail reach to raise awareness and support meals for children facing hunger.
The campaign began in 2013, building on a partnership between Michael Kors and the United Nations World Food Programme. Special-edition watches were central to the early effort: each qualifying watch sold funded 100 meals for children through WFP programs. Later campaigns expanded the approach to include T-shirts, social-media participation and other fundraising initiatives.
The name is easy to confuse with ShareTheMeal, which is a separate WFP donation platform, or with general hunger-relief organizations such as Feeding America. Watch Hunger Stop is specifically the Michael Kors campaign. Kors's interest in food access also predates the global partnership; he had supported the New York charity God's Love We Deliver, which provides meals to people living with serious illnesses.