What is the name of Mariah Carey's first fragrance launched in 2007?

Mariah Carey's first fragrance, launched in 2007, was called M by Mariah Carey. She created it through a licensing partnership with Elizabeth Arden, entering the celebrity fragrance market after years of success in music.

The name “M” connected the perfume directly to Carey's identity and branding. The fragrance was presented as a sweet, feminine scent and its packaging and promotion drew on visual elements associated with Carey, including butterflies, a recurring symbol in her image and album artwork.

M was the beginning of a fragrance line rather than a one-off release. Carey later introduced additional perfumes, including Luscious Pink in 2008 and Forever in 2009. Those later names are common sources of confusion because all three fragrances belong to the same Mariah Carey collection.

The launch also became part of Carey's wider business activity during the 2000s. She expanded beyond recordings and concerts into endorsements, accessories, and branded products. M performed strongly enough to receive recognition at the Basenotes Fragrance Awards, where it was named Best Celebrity Women's Fragrance.