What is the name of Levi's premium line introduced in 2010 for elevated craftsmanship and materials?

Levi's Made & Crafted is the premium line introduced in 2010 for elevated craftsmanship and materials.

The line was positioned above Levi's core products and focused on refined interpretations of the company's denim heritage. Its approach emphasized fabric selection, construction, finishing, and contemporary design while drawing on recognizable Levi's garments and archival ideas.

Levi's Made & Crafted is distinct from Levi's Vintage Clothing, which reproduces historical garments and details from the company's archives. It is also separate from SilverTab, a fashion-oriented line associated with looser silhouettes and a different period of Levi's brand history.

The ampersand is part of the line's official styling. Because Levi's has used several premium and heritage labels over the years, names such as Red Tab Premium may seem plausible, but they do not identify the line launched in 2010.